大学英语四级阅读部分重视对文章信息的提取和剖析。通过训练理解文章主旨和细节，并提升语法理解，可以有效提升答卷得分。以下是“2025年12月大学英语四级阅读理解练习：互联网商业”，期望能对大伙的英语水平提高有所帮助!
2025年12月大学英语四级阅读理解练习：互联网商业
In the first year or so of Web business, most of theaction has revolved around efforts to Lap theconsumer market. More recently, as the Web provedto be more than a fashion. companies have startedto buy and sell products and services with oneanother. Such business-to-business sales makesense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about itsreliability. "Businesses need to feel they can trust the pathway between them and thesupplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limitingthe risk by conducting online transactions only with established business partners who aregiven access to the companys private intranet.
Another major shift in the model for Internet commerce concerns the technology availablefor marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools chatallow companies to "push" information directly out to consumers, transmitting marketingmessages directly to targeted customers, Most notably, the Pointcast Network uses a screensaver to deliver a continually updated stream of news and adverti百度竞价推广ents to subscriberscomputer monitors. Subscribers can customize the information they want to receive andproceed directly to a companys Web site. Companies such as Virtual Vineyards are alreadystarting to use similar technologies to push messages to customers about special sales, productoffering, or other events.But push technology has earned the contempt of many Web users. online culture thinks highly of the notion that the information flowing onto the screen comesthere by specific request. once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thars a prospect that horrifies Netpurists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies tomake money, The examples of Virtual Vineyards, Amazon.com and other pioneers show that aWeb site selling the right. kind of products with the right mix of interactivity, hospitality, andsecurity will attract online customers, And the cosplayt of computing power continues to free fall, which is a good sign for any enterprise setting up shop m silicon. People looking back 5 or10 years from now may well wonder why so few companies took the online plunge.
1.What do we learn about the present Webbusiness?
A) Web business is no longer in fashion.
B) Business-to-business sales are the trend.
C) Web business is prosperous in the consumermarket.
D) Many companies still lack confidence in Web business.
2.Established business partners are preferred in Web businessbecause____________.
A) they are more creditable than others
B) they specify the products they want
C) they have access to the companys private intranet
D) they are capable of conducting online transactions
3.Pointcast Network is most probably_______________.
A) a company that develops the latest push software
B) a tool that promotes a companys online marketing
C) the firs! company that used an online push software
D) the most popular software that helps a company push
4.Net purists arc most worried that_________________.
A) only the requested information comes to the screen
B) the Net is filled with commercial promotion
C) the difference between the Web and TV will fade
D) push technology will dominate the screen of the computers
5.What does the author intend to express by mentioning Amazon.com?
A) Its success is attributed to push strategies.
B) It is prosperous without push strategies.
C) It is highly concerned about the cosplayt of computing power.
D) It is a good example of the flourishing online business.
[page]1.对于现在的互联网商务大家了解什么?
A)互联网商务不再时兴。
B)企业对企业电商是时尚。
C)互联网商务在消费市场正兴旺。
D)很多公司对互联网商务依旧缺少自信。
[D]第2段开头的Nonetheless表明该句与首段提到的内容有转折关系，而D与该句内容相同，为本题答案。
2.在互联网商务中已打造关系的商业伙伴是优先的，由于____________。
A)他们比别的人更可信
B)他们能详细说明自己想要的商品
C)他们拥有进入公司专用内部网的权利
D)他们可以进行在线交易
[A]由第2段最后一句可知公司如此做是什么原因为“控制风险”，而再由上文中的reliability，trust等词可看出风险问题是来自于“信誉”问题，只有A与该段所说的核心意思相符，故选A。
3.Pointcast Network最可能是_____________。
A)研发最新营销推广软件的公司
B)促进公司营销推广的工具
C)第一家用网上营销推广软件的公司
D)帮助公司进行营销推广的最潮软件
[A]第3段第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句看法的例子，这样来看，Pointcast Network应为一家开发软件的公司，因此A为本题答案。
4.互联网纯粹主义者最担忧______________。
A)只有被需要的信息显示在屏幕上
B)互联网中满是商业营销
C)互联网和电视有什么区别会淡化
D)网上营销推广技术将掌控屏幕
[D]第3段末句开头的Thats a prospect表明前面提到的内容就是使互联网净化者感觉担心的问题，上文说网络媒体广告不应像电视那样不请自来，这样来看，互联网净化者最担忧的是将来电脑屏幕会被不请自来的广告占据，因此D为本题答案。
5.关于亚马逊大家能判断出什么?
A)其成功来自于网上营销推广方案。
B)它没使用营销推广方案，仍非常兴盛。
C)它对计算能力的花费高度关注。
D)它是兴盛的互联网商务的一个非常不错的例子。
[B]末段首句中的hardly inevitable表明有的公司不用“营销推广”方案也可获得成功，第2句以Amazon.com为例说明这个看法，这样来看,B正确而A错误。
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